Make A Connection

No One Listens to a Song Again Because It Rhymes

They listen again because:

  • It moves them.
  • It takes them on an emotional journey.
  • It reminds them or helps them forget.
  • It calms them down or pumps them up.

The first listen might be an accident, the hundredth listen is because it made a connection.

As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter. - Seth Godin Click To Tweet


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